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A hands-on bi-weekly workshop series for researchers, insights teams, consultants, founders & marketers.
AI is rapidly transforming how organizations understand customers, make decisions, and stay competitive. Market researchers who continue to rely solely on traditional methods risk slower turnaround times, higher costs, and missed insights. These workshops are designed to help you apply AI practically—not replace research expertise, but amplify it.
Five sessions, monthly from August to October. Each at 12:30 PM EST / 9:30 AM PST.
Dates
5th August
Time
12:30 PM EST
9:30 AM PST
12:30 PM EST | 9:30 AM PST
Understand evolving consumer behaviors, preferences, and expectations.Build richer customer personas using AI-powered insights.Learn what influences buying decisions across channels.Create customer intelligence that drives marketing, product, and business strategy.Why it matters: Companies that deeply understand customers will outperform those relying on outdated assumptions.
Dates
19th August
Time
12:30 PM EST
9:30 AM PST
12:30 PM EST | 9:30 AM PST
Design high-quality questionnaires that generate actionable insights.Improve survey flow, response quality, and completion rates.Use AI to accelerate questionnaire creation and research execution.Reduce manual effort while improving research accuracy.Why it matters: AI is cutting survey development time from days to hours, giving faster access to business-critical insights.
Dates
9th Sep
Time
12:30 PM EST
9:30 AM PST
12:30 PM EST | 9:30 AM PST
Convert customer feedback into clear business actions.Identify emerging trends, pain points, and opportunities using AI.Prioritize improvements based on impact.Automate large-scale qualitative analysis with AI.Why it matters: Organizations that act on customer feedback faster retain customers longer and grow revenue more efficiently.
Dates
23rd Sep
Time
12:30 PM EST
9:30 AM PST
12:30 PM EST | 9:30 AM PST
Validate new ideas before investing significant budgets.Test concepts with the right audiences using AI-assisted methodologies.Reduce product launch failures through evidence-based decision making.Gain confidence with faster, smarter concept evaluation.Why it matters: In today's market, launching without customer validation is an expensive risk few businesses can afford.
Dates
7th Oct
Time
12:30 PM EST
9:30 AM PST
12:30 PM EST | 9:30 AM PST
Create always-on customer listening programs.Monitor satisfaction, loyalty, and customer experience continuously.Use AI dashboards to detect issues before they become business problems.Drive retention through real-time, data-driven interventions.Why it matters: Businesses are moving from annual surveys to continuous AI-powered customer intelligence—and the competitive advantage is significant.
AI is becoming a core skill—not an optional advantage.
Research teams are expected to deliver insights faster, with fewer resources.
Organizations increasingly expect researchers to combine human expertise with AI capabilities.
AI automates repetitive tasks, allowing researchers to focus on strategy and storytelling.
Professionals who understand AI-enabled research will be better positioned for leadership roles and future career growth.
The future of market research belongs to professionals who can combine human curiosity with AI-powered intelligence. The question is no longer whether AI will change market research—it already has. The opportunity is to learn how to use it before your competitors do.
15 mins
Context
25 mins
Live Demo
60 mins
Hands-On Lab
20 mins
Feedback & Takeaways
A practical framework you can immediately apply to your business challenges
Proven methods to gather, analyze, and act on customer insights faster
Actionable outputs and next steps tailored to your brand's objectives
“You walk in with curiosity. You walk out with something you can immediately use.”
AI Will Not Replace Researchers.
But researchers using AI will move faster than everyone else.
Hosted by InsignAI — www.insignai.com
